Clear communication: Marketing Claims studies
From high-level claims to detailed questions
Safety is probably the most important aspect in the development of a new medical device. In order to further increase the market success of a product, additional criteria such as effectiveness, efficiency and user-friendliness are often emphasized in addition to the safety aspect. The advantages of one’s own product compared to the competing product or a predecessor are often defined in the form of so-called marketing claims. However, such marketing claims may only be used with sufficient evidence. Use-Lab can support you in generating and evaluating marketing claims and also assist you in the submission of a 510(k) for the promotional use of the claims in the USA.
An example of a marketing claim substantiation study can be found here.
In addition, we can conduct voice of customer studies using a comparable approach after a product has been launched, in order to collect valuable market observation data and to be able to derive development and marketing-relevant statements.
We approached Use-lab for a highly challenging marketing claim substantiation project. The Use-Lab team acted in a very goal-oriented manner, challenged us and kept us on track. Use-Lab performed the project with a great attention to the detail and generates reliable data and insights. The results exceeded our expectations and provided valuable as well as actionable insights, that could be used as proof of the claims.
Dominik Decker
Market Research EMEA
Fresenius Medical Care Deutschland GmbH
